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A purple tube of GO PURE Instant Lift Eye Gel is displayed against a light blue background. The tube is partially squeezed, revealing a dropper applicator with a pink tint. Beside it, another tube is positioned upright. The text "NOW AT Target" is featured prominently in the upper right corner, highlighting the product's availability. The overall composition showcases the eye gel's sleek design and emphasizes its eye care benefits.

Younger-looking Eyesin 5 minutes*

Powered by MaxLift3 Biotech™ for visibly smoother, tighter under eyes.

SHOP EYE GEL

* Based on consumer perception questionnaire of 31 participants after 5 minutes

Free shipping with orders $40+

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Meet our best sellers

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Instant Lift Eye Gel

$21.99

Instant Lift Eye Gel

Reduces the look of crow's feet & under eye bags

Close-up texture of smooth, creamy lotion or moisturizer spread in soft, wavy lines on a light surface.
Award Winner

Tighten & Lift Neck Cream

$29.99

Tighten & Lift Neck Cream

Award Winner! Tightens the look of loose skin

Close-up texture of smooth, creamy lotion or moisturizer spread in soft, wavy lines on a light surface.
Close-up texture of smooth, creamy white moisturizer spread evenly on a flat surface with a glossy finish
Best Seller

Anti Wrinkle Moisturizer

$29.99

Anti Wrinkle Moisturizer

Firms the look of wrinkles

Close-up texture of smooth, creamy white moisturizer spread evenly on a flat surface with a glossy finish
Bundle
new
Tighten & Lift Facial Trio

Tighten & Lift Facial Trio

$88.99 $109.97

Tighten & Lift Facial Trio

Targets the look of sagging skin & wrinkles

We believe that

Feeling beautiful & confident should be within reach for everyone

GOPURE

Learn More
Slide 1 of 4: Eileen

Customers
can't get enough

Close-up view of the nape of a person’s neck, showing skin texture and subtle wrinkles. The skin appears slightly loose, with lines and indentations visible. A label in the upper right corner reads "Before," indicating this is a comparative image in a skincare or rejuvenation context. The background is blurred, focusing attention on the neck area.
An image showing the lower part of a person's neck and chin area, highlighting skin texture. The skin appears smooth and even-toned, suggesting improvement over time. There are no visible blemishes or irregularities. In the top right corner, there is a text overlay stating "After 8 weeks," indicating a time frame for skin treatment or regimen results. The background is neutral, allowing the focus to remain on the skin's appearance.
Close-up view of the neck showing skin texture. The skin appears loose and wrinkled, with noticeable creases and indentations in the middle area. The lighting enhances the visibility of these skin features. The image is labeled "Before" at the top right corner, suggesting it is part of a comparison or treatment process.
An image demonstrating the skin on a person's neck, labeled "After 8 weeks." The neck appears smooth and healthy, with even skin tone and minimal visible pores. The background is blurred, drawing attention to the skin's texture and condition. The overall appearance suggests an improvement in skin health.
Consumer results, may vary

“My absolute holy grail product. This gave me back my confidence as a 57 year old. My neck literally looks a decade younger!”

goPure.com customer story

A woman with long dark hair and wearing large black glasses smiles at the camera. She is lightly touching her hair with one hand and has a warm, friendly expression. The background is softly lit, creating a bright and inviting atmosphere.
Eileen

Customers
can't get enough

A close-up view of a person's face focusing on their eyes. The individual has light skin, gray eyes, and well-groomed eyebrows. There are visible signs of aging around the eyes, including fine lines and slight puffiness. The image is labeled "Before," indicating it may be part of a comparison highlighting a cosmetic treatment or skincare routine. The overall expression is neutral. The background is soft, not distracting from the facial details.
A close-up image of a person's face focusing on the eyes. The individual has light skin with subtle freckles and gray eyebrows. The eyes appear slightly puffy with a hint of redness, indicating a change from their previous state. A label in the upper right corner reads "After 5 minutes." The overall lighting is natural, and the background is blurred to emphasize the facial features.
Close-up view of a person's eyes, showing visible signs of fatigue and puffiness. The skin around the eyes appears slightly wrinkled and there are dark circles under the eyes. The irises are a light gray color. The image is labeled "Before" in the top right corner, indicating it is a preliminary stage before a potential treatment or improvement. The background is a neutral shade, emphasizing the focus on the eyes.
A close-up view of a person's eyes, showing a noticeable change after 8 weeks. The eyes appear clearer, with reduced puffiness and dark circles compared to a previous state. The skin around the eyes is smoother, indicating potential skincare or treatment improvements. The person's eyelids have a natural appearance, and the expression is neutral. The image is framed with a subtle border, highlighting the focus on the eye area and the timeframe mentioned.
Consumer results, may vary

Sherri noticed less visible under-eye bags and wrinkles, and appreciated the skincare ingredients in the eye gel.

Summary of a goPure.com customer story

A close-up image of a person's face, featuring a woman with light brown hair styled in loose waves. She has a smooth, clear complexion, slightly visible blush on her cheeks, and subtle makeup on her lips. The woman is looking directly at the camera, her expression neutral. Her eyes appear slightly puffy, with noticeable redness. She is wearing a headband, and a soft sweater is partially visible in the frame. The background features a blurred bathroom setting.
Sherri.
Usage: Less than 1 month

Customers
can't get enough

Close-up of a person's face focusing on their eyes and forehead. The skin shows natural aging signs, including fine lines and wrinkles. The person has dark brown eyes and slightly tousled gray hair. A label in the upper right corner reads "Before," indicating this image is part of a comparative analysis or transformation process. The overall expression appears neutral, and the lighting highlights the textures of the skin around the eyes.
A close-up of a person's face focusing on their eyes and forehead, showing subtle lines and texture of the skin. The person has a light complexion, with light brown hair. The eyes are brown, and there are visible signs of aging, including fine lines. In the top right corner, there is text that says "After 5 minutes."
Close-up image of a person's eyes and forehead, showing fine lines and wrinkles around the eyes. The skin appears slightly sagging with visible dark circles beneath the eyes. The image is labeled "Before" in the top right corner. The overall expression is neutral, with the person looking directly at the camera. The background is simple and unobtrusive, focusing attention on the eyes and surrounding skin.
Close-up view of a person's face focusing on their eyes. The individual appears to have subtle changes around the eyes, which suggest improvement or rejuvenation. The skin looks slightly smoother with fewer fine lines compared to a previous state. The words "After 8 weeks" are displayed in a purple box at the top right corner, indicating a timeline for the observed changes. The overall expression is neutral and calm.
Consumer results, may vary

Cindy described a smooth application without white flakes and a visible difference around her eyes after five minutes.

Summary of a goPure.com customer story

An older woman with short gray hair stands in front of a window with yellow curtains, smiling at the camera. She has a light complexion and is wearing a colorful sleeveless top. The background shows a glimpse of a room and a door. The text at the bottom of the image reads, "Before applying Eye Gel." The lighting is natural and warm, highlighting her facial features.
Cindy L.
Age: 67
Usage: Less than 1 month

Customers
can't get enough

A close-up view showing skin texture and tones, with a focus on creases and folds. The image has a subtle, blurred appearance, emphasizing the skin’s natural color variations. In the top corner, the word "Before" is displayed in a purple box.
Close-up of a skin area showing significant smoothing and improved texture after 8 weeks. Light-colored skin tones are visible with slight creases. The image emphasizes the results of a skincare treatment, indicating a positive change in appearance over the specified duration. In the top right corner, there is a text overlay that reads, "After 8 weeks." The background has a soft and neutral color.
A close-up view of a person's neck and upper chest area, showing skin texture and folds. The skin appears to have some areas of shadow and light, highlighting the contours. The individual is wearing a gray hoodie, and the image is labeled "Before" in the top right corner. The focus is on the skin without any specific details about the person's identity or background.
A close-up image of a person's neck and chin area featuring subtle skin texture. The background shows a portion of a striped garment. In the corner, there is the text "After 30 days" in purple. The skin appears to have improved in texture or firmness over a 30-day period, conveying a potential result of a skincare treatment or regimen.
Consumer results, may vary

After losing over 100 pounds, Lori noticed changes in her neck and reported a significant improvement after 90 days of use.

Summary of a goPure.com customer story

A smiling person with long, wavy blonde hair holds a small purple container up to the camera. They appear cheerful and engaged, set against a plain background.
Lori H.

Meet Our
Anti Wrinkle MoisturizerDERMATOLOGISTSInstant Lift Eye Gel

Dr. Jessica Kaprive

GOPURE Dermatology Advisor

Dr. Jessica Kaprive — gopure-1
Lifting
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Dr. Trisha Khanna

GOPURE Dermatology Advisor

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Tightening
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Dr. Edward Chen

Board Certified Dermatologist

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Smoothing
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Real Peoplereal results

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